Matterport 3D Tour vs Zillow 3D Home – Which one is right for your listing?

Getting Creative with Showcasing Your Florida Home:
Should You go for Matterport or Zillow 3D Tours?

When it comes to showcasing a property in the Southwest Florida real estate market, having high-quality photography is essential. Not only do potential buyers want to see what a property looks like, but they also want to get a sense of its layout and flow. In today’s digital age, buyers also expect to be able to view properties online before scheduling a showing, so having a virtual tour of a property is becoming increasingly important.


As a real estate agent, or your seller looking for the best offer in the fastest possible time, you need to get creative with your marketing campaign to capture as many buyers as possible. The best way to do it in 2024 is to provide access to home searchers virtually. A 3D Tour is a unique way of showcasing a house online, so they can check it out anytime, anywhere. Not only does it help buyers, but it can win you a listing over another agent that is not providing it.

What Are Your Options?

Matterport Virtual Tours

One of the most popular ways to provide a virtual tour is through the use of Matterport. Matterport is a 3D system that creates a detailed, interactive, and immersive virtual tour of a property. The tour allows buyers to move through the property as if they were physically there, and includes features such as floor plans, dollhouse views, and the ability to measure rooms. Matterport is a great option for properties that are vacant, or for properties that have unique features that may not be easily captured in traditional photos, such as curved walls or high ceilings. Out of these two options, it is hands down the best quality tour visually and technically.

Zillow 3D Home Tours

Another option for virtual tours is Zillow 3D Home Tours. The tour is integrated into the Zillow listing for the property, allowing buyers to view the property from the comfort of their own home. Zillow 3D Home Tours are a good option for properties that are occupied, or for properties that have a more traditional layout. These tours come with benefits that the higher-end Matterport tour does not. Each tour gives the property a boost on Zillow to the top of search results for the first 7 days on market. It also comes with tags and other identifying features across Zillow to make it stand out in all searches.

Pros, Cons, and Questions to Ponder

While both Matterport and Zillow 3D Home Tours are great options for showcasing a property, there are some key differences to consider when deciding which one to use. Matterport is a more expensive option, as the software system and hosting fees are be costly as well as additional time on-site as these require more scans and technician time. Additionally, the virtual tours created by Matterport are more interactive and immersive, which can be a plus for some buyers. On the other hand, Zillow 3D Home Tours are more affordable, and the tours are integrated directly into the Zillow listing, and include the marketing boost, making them easily accessible to buyers.

When deciding between the two, we recommend that Realtors consider their individual listing needs and objectives. Are you looking for a high end product? How long do you anticipate the tour needing to be hosted online? Do you need the marketing boost on Zillow?

Ultimately, the decision of whether to use Matterport or Zillow 3D Home Tours will depend on the specific needs of the property, the budget of the Realtor or property owner, and the target market of the property. Both options provide a great way to showcase a property and provide buyers with a detailed and immersive virtual tour. Occasionally, we have done both on one listing.

If the home you’re putting up for sale has great features, a difficult or excellent floorplan, or is going to be marketed to an out of town buyer, you should include a 3D home tour in your marketing campaign aside from high quality images. SKYWIRE has got you covered for either or both tours.

In Conclusion

Matterport and Zillow 3D Home Tours are both great options for providing a virtual tour of a property. While both have their pros and cons, ultimately the decision will depend on the specific needs of the property, budget, and target market. Realtors should consider both options and consult with SKYWIRE to determine which one is best for their property. By providing high-quality virtual tours, realtors can help potential buyers envision themselves living in the property and make a quicker decision to purchase.